- It involves the collection of data and the analysis of data.
- The grounded means analysis and development of theories that happen after the person has collected the data
- It is a method that is generally used that can be applied to many areas of research
In order to start this grounded theory, the person should:
- Identify the interest of the area
- Avoid the preconceived theories and only focus on the data
- Use theoretical sensitivity which is an awareness of subtle messages and the meanings of the data
Most commonly uses the data collection methods for:
- Interview with open-ended questions
- Observation (fieldwork) or focus groups
- Study of artifacts and texts
Features of grounded theory:
- The collection of data and analysis occur simultaneously
- The categories and analytical codes are developed from the data. The pre-existing conceptualisations not to be used which are known as the theoretical sensitivity.
- Theoretical sampling is used to refine the categories
- Abstract categories constructed inductively
- Social processes discovered in the data
- Analytical memos are used between the coding and writing
- The categories integrated into a theoretical framework
The aim of this grounded theory is to discover problems in the given business environment and it is also how the parties handling the problems. It is also aiming to formulate, test and reformulate prepositions until the theory is developed.
References:
Statistics How To. 2020. Grounded Theory: Simple Definition and Examples - Statistics How To. [ONLINE] Available at: https://www.statisticshowto.com/grounded-theory/. [Accessed 09 April 2020].
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